Social Media Optimization | Digital Marketing Training in pune

Social Media Optimization (SMO) is more about how brands, products or individuals become visible and memorable on the social media platforms. SMO`s (Social Media Optimization) main goal is to drive traffic to website or online presence by creating content and users interaction for maximum engagement and exposure of the brand. This is a process of applying different strategies and methods to produce content that will be more favorable in your visibility and social engagement.

Key aspects of Social Media Optimization include:

• Profile Optimization: The making of social media profiles with the detail that includes keywords, relevant information, exciting visuals and the consistent branding elements to grab the users' attention and engagement.
• Content Strategy: Planning the content structure, which complies with the audience of the chosen platform, and their interests, preferences, and various trends. This engagement can be achieved by sharing in various content formats such a videos, still images, articles, infographics, etc.
• Audience Engagement: Liking the comments, replies, replying to the comments and give people a chance to share. Shaping relations which followers have with a brand or personality and creating a community around those.
• Hashtag Use: Effective use of hashtags related to the current state of affairs or subject that is trending at the moment to increase the coverage of posts and engage the community of people who are interested in the same topics or discussions.
• Sharing and Promotion: Directing traffic to multiple social platforms to add up to higher levels of content sharing and user-generated content use which boosts the brands' presence.
• Analyzing Metrics: Analysing and monitoring KPIs like reach, engagement, click through rates, conversion, etc. to discover what type of content performs best and in turn to adopt the winning strategies where due.
• Integration with SEO: Streamline your social media marketing through the combination of SEO tactics for the purpose of having better online visibility.

Duration: 40 Hrs

Project: Hands on Project minimum 1 month duration.

Batch type: weekdays or weekends

Mode of Data Science Training: Classroom, Online, or Corporate Training

Trainer: WordPress Expert

Module 1: SMO Introduction

• Introduction to Social Media
• Advantages Over Online Marketing
• Social Media Strategy
• Network Optimization
• Brand Management Strategies
• Network Profile Creation
• Social Media Key Concepts

Module 2: Facebook Optimization

• Latest trends
• Difference between Profiles, Places, Groups, and Pages
• Social media and communications strategy
• Open Graph
• Frictionless sharing
• Facebook Connect (Like, Share, Comment)
• Facebook Pages (Creating, Managing, Retention)
• Pages (Dos and Don’ts)
• Facebook Apps
• Measuring and Monitoring
• Sponsored Stories
• Facebook Places and check-ins
• Advantages and challenges

Module 3: Instagram Optimization

• Latest trends
• Difference between Profiles, Places, Groups, and Pages
• Social media and communications strategy
• Open Graph
• Frictionless sharing
• Instagram Connect (Like, Share, Comment)
• Instagram Pages (Creating, Managing, Retention)
• Pages (Dos and Don’ts)
• Instagram Apps
• Measuring and Monitoring
• Sponsored Stories
• Instagram Places and check-ins
• Advantages and challenges

Module 4: Twitter Optimization

• Introduction to Microblogging and Twitter
• Twitter Demographics
• Use for reputation, promotion, sales, conversing.
• Who to follow
• Tweeting
• Tracking Code
• Ghostwriters and the importance of disclosure
• Twitter Lists
• Twitter Account Promotion
• Searching tweets and users
• Measuring Influence
• Tools

Module 5: LinkedIn Optimization

• Introduction to LinkedIn
• Creating the right profile and settings
• Increasing reach and visibility
• LinkedIn Groups
• Answers, events, messaging, and testimonials
• Company Pages

Module 6: Youtube Optimization

• Online video – content is king
• Viral films and brand
• Defining your goals, metrics, and budgets
• Social sharing, comments, and reviews
• Getting an audience
• Creating and managing an account
• Using Ads inside Videos
• Promoting YouTube Videos

IntelliBI Innovations is a trusted training center in administrative and software development courses from past 7+ years. IntelliBi offers strategic preparing ways for the certification abilities to upgrade yourself in a better way. Your success is our aim. We center around offering you the best classrooms/ virtual experience alongside the best client assistance. our certification from our technology partners also extends to our facilities. Our devotion to your prosperity is reflected in our agreeable staff, eager teachers and dynamic homeroom setting and hardware.