Search Engine Optimization | Digital Marketing Training in pune

SEO is a key component in the digital marketing and development process. It is called search engine optimization, which is adapted by businesses to better position their site in the google ranking. Thus, reaching the audience with keywords that are relevant to them and then turning them into website users becomes possible. There are very few companies left in the market, regardless of their size, that don’t have a web presence, so SEO today has become very popular among employers.

The online course of ours deal with different forms of SEO which are the most important and these are on-page SEO, off-page SEO, technical SEO, and local SEO.
You will learn all these techniques from an SEO expert who has managed 100+ projects and generated millions of traffic.

In this SEO training online, you will understand and work on all the latest SEO ranking factors, which will help you to build a great career in the field of digital marketing. You can then become an SEO Expert, SEO Analyst, Digital Marketer, Content Marketing Specialist, SEO Manager, etc.

Duration: 40 Hrs

Project: Hands on Project minimum 1 month duration.

Batch type: weekdays or weekends

Mode of Data Science Training: Classroom, Online, or Corporate Training

Trainer: PPC Expert

Introduction to SEO

• What is SEO and why is it important?
• Types of SEO
• Difference between on-page & off-page SEO
• How do search engines work?
• Google SERP
• Crawling, indexing, and ranking

WordPress

• What is CMS and WordPress?
• Introduction to WordPress website creation
• Static vs dynamic website
• What are domain name and web hosting?
• How to get a domain name and web hosting?
• How to connect a domain with a hosting server?
• How to install WordPress and activate your site?
• How to choose a theme and install it?
• Choosing right plugins
• Setting up site favicon and logo
• Creating web pages and adding them to the menu
• How to create a submenu?
• How to design a five-page website?
• How to set the front page?
• How to publish blog posts?
• How to create categories and tags?
• How to add posts to categories and tags?
• Setting blog title and heading tags (H1-H6), images, videos
• Anchor text: internal and external linking
• URL renaming or rewriting
• Featured image and excerpt
• Widget customization (sidebar and footer)
• Contact form 7
• Practical Assignment

Keyword Research

• What are keywords?
• Types of keywords
• Long-tail and LSI keywords
• How to do keyword research?
• Keyword research tools

On-Page SEO

• Keyword optimization
• Title tag
• Meta description
• How to use heading tags?
• Role of keyword density in content
• Anchor text
• What is the bounce rate?
• What is keyword stuffing?
• Plagiarism checker
• Keyword prominence, proximity, and cannibalization
• Image optimization (alt tag, title, compression)
• How do permalinks matter in SEO?
• SEO-friendly URLs and structure
• Subdomains
• Breadcrumbs
• The golden rule for first-page ranking

Technical SEO

• Introduction to technical SEO
• HTML sitemap vs XML sitemap
• Sitemap creation
• Robots.txt file
• Canonical tag optimization
• Best practices for 404 error pages
• 301/302 URL redirection
• Schema markup and structured data
• Role of Open Graph tags in SEO
• W3C validation
• JavaScript and CSS optimization
• How to increase page loading time?
• How to perform an SEO audit of a website?

Off-Page SEO

• Introduction to off-page SEO
• What are backlinks?
• Importance of backlinks in SEO
• Inbound vs outbound links
• What is link juice?
• Do follow vs no-follow backlinks
• How to build quality backlinks?
• What are Domain Authority (DA) and page authority (PA)?
• Search Engine Submission
• Free classified submission
• Image submission
• PDF submission
• Social bookmarking
• Forum posting
• Guest blogging
• Social bookmarking
• Press release submission
• Infographic submission
• Web 2.0
• Article submission
• Video submission

Using SEO Tools

• How to use Moz for SEO analysis of a website?
• How to use Ahrefs for content ideas?

Google Search Console

• Introduction to Google Search Console
• How to integrate a website to Search Console?
• Performance and URL inspection
• Sitemaps and coverage
• Enhancement reports
• Security and manual actions
• Breadcrumbs
• URL removal and disavow
• Core web vitals
• Page speed
• Sharing user access

Google Analytics

• Introduction to Google Analytics
• Setting up Google Analytics
• How to link a website to GA?
• Dashboard overview
• Real-time reports
• Audience reports- Overview, active users, lifetime value report
• Acquisition report
• Behavior report
• How to track conversion
• Creating goals and funnels
• Creating remarketing audience
• Creating custom dashboards and reports
• Creating trackable links with UTM parameters
• Integrating Google Search Console and GA

IntelliBI Innovations is a trusted training center in administrative and software development courses from past 7+ years. IntelliBi offers strategic preparing ways for the certification abilities to upgrade yourself in a better way. Your success is our aim. We center around offering you the best classrooms/ virtual experience alongside the best client assistance. our certification from our technology partners also extends to our facilities. Our devotion to your prosperity is reflected in our agreeable staff, eager teachers and dynamic homeroom setting and hardware.