PPC (Pay-Per-Click) | Digital Marketing Courses in Pune

PPC (Pay-Per-Click)references an online ads marketing arrangement where advertiser are required to pay each time an advert click happens. It’s the interest-free money borrowed in exchange for visits to your site, rather than trying to merit those visits unnaturally. Search engine marketing includes familiar PPC in which one pays when someone clicks on the ad. Beyond it, one can also use the social media platforms and display networks.

Here's how PPC generally works:

• Ad Placement: It is via bidding on relevant terms that marketers place their online adverts in front of audiences that may be their target. The keywords chosen by the marketer can be the triggers for the ads to appear as search results for users on search engines such as Bing, Google, or Yahoo when the users run the queries using similar keywords.
• Cost Structure: As with all advertising campaigns, there are many aspects that contribute to a PPC campaign’s overall cost. One of these is the competitiveness of the keywords that advertisers are bidding on. Moreover, the quality of an ad campaign will also affect the overall cost, as well as the specific platform advertisers choose to run their campaigns on. The advertiser stipulates an amount they are ready to bid for a click of their ad up to a maximum functional amount.
• Ad Rank: The placement ads usually draws from bidding price and, among others, ad quality (i.e., relevance of the ad, the size, and expected click-through rate), to rank on the search engine result pages (SERPs). The factor Ad Rank helps discern in the conversion sequence, which ad appears first.
• Targeting Options: PPC platforms have a number of precision targeting options that enables advertisers to find their audience based on demographics, interests, location and other digital technologies. This specificity, in contrast with conventional media, aids in the delivery of the right message to the relevant audience.
• Ad Creation: Marketers build ad copy which is constituted of leading or title, description as well as site address. These ads should appeal to the audience in question, draw in the user's attention to achieve clicks, and be outstanding in user experience.
• Conversion Tracking: Summary and analysis of conversions (for example, purchases, registration, or any other desirable event) through PPC campaigns is highly important. This will allow us to: measure campaign performance and do smart optimizations accordingly for better results.

Well known PPC platforms are Google Ads (also former Google Adwords), Bing Ads, and numerous social media advertising systems such as Facebook Ads, LinkedIn Ads and Twitter Ads.

Duration: 40 Hrs

Project: Hands on Project minimum 1 month duration.

Batch type: weekdays or weekends

Mode of Data Science Training: Classroom, Online, or Corporate Training

Trainer: Search Engine Expert

PPC Course Introduction

• What is Pay per Click Marketing (PPC)
• Why we need PPC
• Importance & Benefits of PPC
• Other Pay-Per-Click Providers
• Major Pay Per Click Search Engines
• Google AdWords
• Yahoo Search Marketing (Overture)
• Set-up PPC Campaign
• Google AdWords Account Structure
• PPC campaign Navigation

How to Set Up PPC Campaign

• Set-up PPC Campaign
• Google AdWords Account Structure
• PPC campaign Navigation
• Use Multiple Account
• Use My Client Center (MCC)
• What is “Click-through-Rates” (CTRs)
• What is the Impression?
• What is Conversion?
• What is “Cost/Conversion”?
• How to increase CTR & Conversion
• What is Tracking Code?

How to do Keyword Research for PPC

• What is Keyword Research?
• Difference between SEO & PPC keywords
• Research PPC Keywords
• Importance of target keywords
• Select Targeted/related Keywords
• Analyze Competitors keywords
• Find Keywords popularity & Search Volume
• Categorize Keywords in Ad groups
• PPC Keywords tools and resources

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